The newly updated Lycopene.com website, developed by LycoRed Ltd., Beer Sheva, Israel, is based on years of consumer research. Now it is also available as a tool for those involved in the manufacture or sale of natural lycopene products. Visitors to the site can access information on the connection between natural lycopene and the Mediterranean diet; studies on the health benefits of natural lycopene; and medical doctors’ insights into natural lycopene.